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Squidoo.com is one of the hottest sites of the Web 2.0 era. Squidoo is a quick, easy and FREE way to send traffic to your website or blog by creating web pages called ‘Lenses’.

‘Lenses’ are mini sites, a combination ‘website - blog’ and Squidoo allows its users to build as many ‘Lenses’ as they can. Even if you have never built a website or blog, you can have a ‘Lens’ up and running in no time.

Not only is Squidoo FREE. Squidoo gives you the opportunity to make money from affiliate advertising and Google Adsense, all the while promoting your products and services and generating new free targeted niche traffic.

Of course, there are important decisions that should be made when setting up your ‘Lens’:

1. Be the expert on your subject. Nobody knows more about your business and products than you do. As the expert, your content needs to be factual, informative and above all relative to your business. Make the content useful to your reader. When it’s fresh and interesting, it will compel your readers to return regularly, to visit your website, and read your primary blog.

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